As an e-commerce store, you make all of your money from product pages. And I am going to show you how to optimize them.
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Step #1: Optimize your meta tags - Put in your product name within the title tag and include keywords. And for your meta description be descriptive on what the product is and the benefits.
Step #2: Optimize user metrics - If people bounce off your product pages it will hurt your search rankings.
Focus on your product description, high-quality product images and maybe even add a video.
If you have reviews, showcase them as well as what people rate the product as.
Step #3: Optimize headings - Headings make it easy to skim your product page as well as tell search engines what your products are about.
Within your headings include keywords.
Step #4: Include feature lists - When people are looking for products they sometimes Google for the features.
Make sure you bullet out the main features on each of your product pages.
Step #5: Cross link - Within your product page link to other relevant products. Cross linking ensures that all of your products get indexed, which helps with your search rankings.