Going to a cafe or store, we usually have an idea of what we’re going to buy there. However, we often make purchases on a whim that we can’t later explain even to ourselves. Have you ever been in a situation like this? Have you ever spent much more than you planned?
If so, watch these ingenious tricks advertisers use in hope to get all of your money at once. The last trick is totally unfair – we think it should be prohibited forever!
TIMESTAMPS
They offer a trendy product 0:42
They use psychological tricks in the menu 1:10
They use a comparison 2:25
They create a legend 2:50
They make use of our laziness 3:09
They know human psychology 3:28
They sell twice as much 4:23
They add authority 4:51
They raise the price for similar goods 5:20
They misrepresent goods 5:48
They make things serve for less time 6:26
SUMMARY
- if you slightly changed the recipe, update their looks, and turn them into fancy muffins or cupcakes, the humble cake would gain a second wind.
- Price tricks. People have trouble parting with their money, and restaurants know that. That’s why they often don’t indicate the currency.
- Marketologists use this trick: they add a similar product with a higher price so that the initial one will seem cheap enough by comparison, and its sales will go up again.
- One more nice move is to create a legend that will follow the product, and it doesn’t matter if it even makes sense. Milky Way, for example, made a TV commercial in the early ’90s, showing the candy bar floating in a glass of milk.
- Merchandisers know we’re often too lazy to open up the plastic package and fetch just one bottle.
- We tend to associate a red price tag with a reduced cost, even though it’s not always the case: the price may remain the same, and the tag is just a bright piece of paper.
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Have you ever wondered why people in chewing gum ads always take two pieces at a time? That’s a trick to make you think it’s the correct way to chew it. Meanwhile, you’ll use twice as many pieces during the same period of time, and manufacturers sell more.
- Someone came up with a genius idea to paint the devices’ handles the color of potato peel. People started accidentally throwing away the peelers with the skins, and sales went up again.
- Manufacturers always try to add some "weight" to their products. For instance, they inform you that there’s exotic flower essence contained in the shampoo.
- It turns out that goods for women and girls cost 7% more than similar products for men and boys, despite the only difference being their color.
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Marketing experts often manipulate terms when writing descriptions for food products. For example, the famous potato chips Pringles are not really potato chips, with actual potato content being only 42%, which also explains their unnaturally perfect shape.
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