Different cultural elements--like movies, street names, the Ampelmann, and museums--were created and refashioned to control the memory of East Germany post 1989. I argue that the goal of these cultural productions in the early 1990s was to turn those who missed some elements of the GDR--like full employment, democratized workplaces, and affordable housing--from protesters into consumers. By making these ideas of the GDR into a memory rather than something that should remain a part of German political discourse, the newly unified German state was able to limit and control the sphere of politics more effectively.
Sources:
Berdahl, Daphne. Where The World Ended: Re-unification And Identity In The German Borderland. Berkeley, California: University Of California Press, 1999.
Brodsky, Patricia Pollock. 2001. “The Power of Naming in the Postunification Attack on the German Left.” Nature, Society & Thought 14 (4): 419.
BRUNK, KATJA H., MARKUS GIESLER, and BENJAMIN J. HARTMANN. 2018. “Creating a Consumable Past: How Memory Making Shapes Marketization.” Journal of Consumer Research 44 (6): 1325–42.
Cliver, Gwyneth. 2014. “Ostalgie Revisited: The Musealization of Halle-Neustadt.” German Studies Review 37 (3): 615–36.
Cook, Roger F. 2012. “25 August 1992: Ostalgie Provides Pushback against Western Views on the East German Collapse.” In A New History of German Cinema, edited by Jennifer M. Kapczynski and Michael D. Richardson, 524–29. Screen Cultures: German Film and the Visual. Rochester, NY: Camden House.
Springman, L. 2017. "Propaganda and Nostalgia: Constructing Memories about the German Democratic Republic for Young People." In Reinventing Childhood Nostalgia: Books, Toys, and Contemporary Media Culture, 122-134.
Music:
"Goodbye Lenin!"--Yann Tiersen
"Einheitsfrontlied"--Ernst Busch
Anthem of East Germany
DISCLAIMER:
I do not own any of the music used in this video. All usage is intended solely for educational purposes, as per the fair use section 107 of the US Copyright Act.
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