FREE Online mini-course - How to come up with Amazing Sustainable Ideas in just 5 Minutes -
https://bluetribe.thinkific.com/courses/how-to-come-up-with-amazing-sustainable-business-ideasSustainable Business Model Innovation using the Business Model Canvas - Interface Case study
In this video we are going to use the business model canvas to explain how one company successfully integrated the recycling of ghost fishing nets into the manufacturing of its carpet products whilst helping some of the world’s poorest coastal communities.
A business model is basically how a company creates value for itself while delivering products and services for its customers.
Sustainable business models also create economic, social, and environmental value for a wide range of stakeholders.
We use a tool called the business model canvas that allows you to describe, design, challenge, invent, and pivot any sustainable business model using eleven key building blocks.
Using these eleven building blocks you can describe the infrastructure, the offering, the customers, the finances and the economic, social and environmental benefits of your sustainable business model.
Interface make carpet for commercial buildings. But they also established their Mission Zero® promise to eliminate any negative impact the company has on the environment by 2020.
Using the business model canvas we can describe the key elements of Interface’s business.
Interface’s core business is manufacturing and selling carpet therefore the primary value proposition offered by Interface is fashionable carpet tiles in a range of designs.
Their customers are typically owners of commercial buildings like high rise office buildings.
Interface deliver their value proposition (channels) through skilled trades who install the carpet tiles in the buildings.
Customer relationships – Interface use a conventional sales force but they also have a network of architects and designers who recommend their products to the building owners.
Revenue streams - Interface captures value from carpet sales.
We then need to consider what resources Interface need to deliver quality carpet products. Interface need manufacturing facilities, human resources and materials like nylon yarn to manufacture the carpets.
Key activities include manufacturing of the carpet and the establishment of a supply chain for key components that go into making carpet. This includes their re-entry program that recovers and recycles used carpet.
Key partners include their supplier of nylon yarn.
Costs include the costs to operate the business, investment in key resources, costs of key activities and payment to key partners.
This is the business model for Interface’s core business. Now let’s look at how their sustainability strategy fits into this business model.
Net-Works® is an innovative, cross-sector initiative designed to tackle the growing environmental problem of discarded fishing nets in some of the world’s poorest coastal communities.
http://net-works.com/Interface partnered with the Zoological Society of London to buy discarded fishing nets from some of the poorest communities in the world.
The fisherman recover the ghost nets that are polluting to oceans and indiscriminately killing sea life therefore helping conserve and sustainably use the ocean.
Interface purchase these nets providing income to the community and the Zoological Society of London help the community establish banking services, provide education on sustainable fishery management and alternative income sources like seaweed farming.
The nets are recycled into new yarn for Interface’s carpet tiles by their yarn manufacturer.
This directly supports Interface’s Mission Zero goal to source 100% recycled material for its carpet tile.
It reduces its supply chain risks for raw material as they now need less virgin nylon which is a product of crude oil.
It also allows Interface to deliver additional value to its customers through environmental product disclosures detailing the recycled content in the carpets.
Interface benefits from an enhanced brand reputation as a leader in sustainability which reinforces the customer relationships.
Which in turn leads to more sales and improved value capture for Interface.
The Net-Works programme has resulted in a reduction in the number of ghost nets in the ocean, less virgin materials and a new source of income for the communities.
The partnership has created an inclusive business model with positive outcomes for everyone involved.
Subscribe to our channel
https://www.youtube.com/channel/UCuZgxwsHo_Irj8GNo4W5f0g?sub_confirmation=1https://bluetribe.co/sustainable-business-model-innovation-interface-case-study/The Sustainable Business Model Canvas
https://youtu.be/gVimMEI2u2wWhy most sustainability plans fail
https://youtu.be/8JDgXRuJVfAAbout the Site 🌐
This site provides links to random videos hosted at YouTube, with the emphasis on random. 🎥
Origins of the Idea 🌱
The original idea for this site stemmed from the need to benchmark the popularity of a video against the general population of YouTube videos. 🧠
Challenges Faced 🤔
Obtaining a large sample of videos was crucial for accurate ranking, but YouTube lacks a direct method to gather random video IDs.
Even searching for random strings on YouTube doesn't yield truly random results, complicating the process further. 🔍
Creating Truly Random Links 🛠️
The YouTube API offers additional functions enabling the discovery of more random videos. Through inventive techniques and a touch of space-time manipulation, we've achieved a process yielding nearly 100% random links to YouTube videos.
About YouTube 📺
YouTube, an American video-sharing website based in San Bruno, California, offers a diverse range of user-generated and corporate media content. 🌟
Content and Users 🎵
Users can upload, view, rate, share, and comment on videos, with content spanning video clips, music videos, live streams, and more.
While most content is uploaded by individuals, media corporations like CBS and the BBC also contribute. Unregistered users can watch videos, while registered users enjoy additional privileges such as uploading unlimited videos and adding comments.
Monetization and Impact 🤑
YouTube and creators earn revenue through Google AdSense, with most videos free to view. Premium channels and subscription services like YouTube Music and YouTube Premium offer ad-free streaming.
As of February 2017, over 400 hours of content were uploaded to YouTube every minute, with the site ranking as the second-most popular globally. By May 2019, this figure exceeded 500 hours per minute. 📈
List of ours generators⚡
Random YouTube Videos Generator
Random Film and Animation Video Generator
Random Autos and Vehicles Video Generator
Random Music Video Generator
Random Pets and Animals Video Generator
Random Sports Video Generator
Random Travel and Events Video Generator
Random Gaming Video Generator
Random People and Blogs Video Generator
Random Comedy Video Generator
Random Entertainment Video Generator
Random News and Politics Video Generator
Random Howto and Style Video Generator
Random Education Video Generator
Random Science and Technology Video Generator
Random Nonprofits and Activism Video Generator
