Find out how to set up ads on Amazon. Are you thinking about advertising with Amazon to improve Amazon Kindle books sales? Have you been advertising with Amazon Marketing Services ads only to discover you didn’t improve Amazon sales?
Then, you’ll want to catch this live interview about Amazon Marketing Services Ads for Books with expert Marco Moutinho. And, you’ll finally get the answer to the burning question - Are AMS ads worth it?
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Timestamps
0:00 Intro
0:18 Introduction to Amazon Marketing Services Ads for Kindle Direct Publishing
1:51 Live interview with Marco Moutinho
4:00 How long has Marco been self-publishing books?
5:08 How many published books does Marco have?
5:17 What happened when Marco initially tried Amazon Marketing Services for his books?
6:00 What caused the shift in Marco's opinion of AMS ads for books?
7:25 Has Marco tried other forms of advertising for books? If so, how does it measure up to AMS?
8:40 What does Marco feel is the biggest misunderstanding or mistake when using AMS ads?
10:20 What does Marco recommend if an author can’t afford to use Amazon Marketing Services ads?
11:18 What is a good minimum amount to invest in AMS ads for books?
14:00 The full Amazon Sponsored Ads Tutorial - find out step-by-step how and why Marco sets up AMS ads for his books whether fiction or nonfiction
25:30 How long does it take for Amazon to process an AMS ad?
27:04 How to set up an Amazon Marketing Services account in the UK
28:24 How are my stats for my AMS ad? What is a good ACoS or the average cost of sale?
30:22 For keywords, using the "string method", how many is too much? The number of words as keyword and amount of keywords for the ads.
31:49 At what percentage ACoS should I rework or scrap an AMS ad?
32:50 What is the best keyword strategy in AMS PPC ads?
34:20 How much time do you give an AMS ad to see if it's working?
35:33 What keywords are you using? Are you really getting down to a specific niche?
37:33 Can you use AMS ads for CreateSpace books too?
38:09 How should you market a series of books through Amazon Marketing Services?
40:23 Can you add more words later in an AMS ad campaign?
41:30 Information about Marco's The AMS Ads Profit Formula
43:22 How to find Marco Moutinho
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