Increasing certainty about anything you’re unsure of is categorically beneficial, and you can do this by discerning the certain elements of any situation from the uncertain ones.
Daniel Burrus has spent the past 30+ years developing a proven methodology of doing this, a Science of Certainty.
The Science of Certainty is all about separating the Soft Trends, (things that might happen) in the future, from the Hard Trends, (things that will happen).
Wherever we can feel a true sense of certainty, we can use the resulting high level of confidence to our advantage by applying this science.
For example, while we may not be sure of how the economy will look in a few months, let alone a few years, we know stocks will continue to fluctuate, and by discerning Hard Trends based on what we know, we can capitalize on these certainties in our business practices.
DANIEL BURRUS is considered one of the world’s leading technology forecasters and innovation experts, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients understand how technological, social and business forces are converging to create enormous untapped opportunities. He is the author of six books including The New York Times best seller Flash Foresight.