Leasing Agent Training | How to Lease Apartments Video

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In this leasing agent training video, I am going to show you how using two simple principles of behavioral economics to close more apartment leases.

You won’t need a leasing agent training manual to start using these two ultra-powerful apartment leasing closing techniques today.

First, we are going to talk about the concept of Scarcity (heuristic) as it relates to signing more leases.

When an object or resource is less readily available (e.g, due to limited quantity or time), we tend to perceive it as more valuable.

Scarcity appeals are often used in marketing to induce purchases. A smart apartment leasing agent can use this psychological phenomenon to sign more leases.

Scarcity can be used as an effective strategy by apartment marketers and property managers to get people who put off decisions (myopic procrastinators) to act and sign the lease, TODAY.

Next, we will talk about the concept of Loss Aversion. In economics and decision theory, loss aversion refers to people's tendency to prefer avoiding losses to acquiring equivalent gains: it's better to not lose $5 than to find $5.

No purchase or decision is more personal than our decision on where to live. This video will cover apartment leasing agent training as it relates to loss aversion and how you can use it to get more leases.

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