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https://jazzymarketing.com. This is an overview video showing the difference between the Facebook audience pixel and Facebook conversion pixel.

In summary, there is only ONE Audience pixel per account and you want to put this audience pixel on every page of your website or websites. Then you can go into Facebook and create a 'custom audience' to filter out users who have visited a specific page, specific domain etc. This 'custom audience' in turn can be used for your retargeting ads.

Now, conversion pixel on the other hand is unique and you can and will have many conversion pixels as they are specific to a campaign you run and also specific to an 'action' you want your ad targeted users to take.

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