Keyword research is critical for successful SEO. If you’re not targeting keyword phrases that will drive traffic to your website, then you’re wasting your time, effort, and money.
This tutorial is the first of three videos in Ahrefs’ series on how to do keyword research. The keyword research tool used in this video is Keywords Explorer tool.
https://ahrefs.com/keywords-explorerIn part 1/3, you’ll learn both basic and advanced keyword research fundamentals that many people don’t know, think of, or fully understand.
You’ll learn that keyword research goes far beyond “search volume” numbers and see why this metric is not the most reliable one during your keyword selection process.
This video also does a deep dive on searcher’s intent which will reveal that not all searches result in clicks to your website, regardless of the search volumes.
You’ll also learn a low-hanging keyword research tip that will help you identify the best keyword to target based off of any random search query you can think of.
Best of all, you’ll learn that the best way to do keyword research, which is to target topics based on traffic potential.
Throughout the rest of this keyword research tutorial series, we will cover important tactics and strategies that will help you:
- generate thousands of keyword ideas
- measure keyword difficulty to determine whether you can actually rank on Google for your selected terms.
Timestamps:
1:51 What “search volume” is and why you shouldn’t rely on it alone
4:28 “Clicks” section and how to use it for keyword research
6:18 Why you need to know Return Rate metric
7:05 Assess the commercial value of a keyword
9:06 Target “Parent” topic to reach a wider audience
11:31 Use this hack for SERP results feature (focus on the topic)
Try Ahrefs' Keywords Explorer ►
https://ahrefs.com/keywords-explorerBe sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1Additional Resources:
► Keyword Search Volume: Things you didn’t know you don’t know (
https://ahrefs.com/blog/keyword-search-volume/)
► Here’s why you can’t blindly trust keyword search volume for traffic estimations (
https://ahrefs.com/blog/keyword-traffic-estimation/)
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https://twitter.com/ahrefs#KeywordResearch #KeywordResearchSEO #SEO
About the Site 🌐
This site provides links to random videos hosted at YouTube, with the emphasis on random. 🎥
Origins of the Idea 🌱
The original idea for this site stemmed from the need to benchmark the popularity of a video against the general population of YouTube videos. 🧠
Challenges Faced 🤔
Obtaining a large sample of videos was crucial for accurate ranking, but YouTube lacks a direct method to gather random video IDs.
Even searching for random strings on YouTube doesn't yield truly random results, complicating the process further. 🔍
Creating Truly Random Links 🛠️
The YouTube API offers additional functions enabling the discovery of more random videos. Through inventive techniques and a touch of space-time manipulation, we've achieved a process yielding nearly 100% random links to YouTube videos.
About YouTube 📺
YouTube, an American video-sharing website based in San Bruno, California, offers a diverse range of user-generated and corporate media content. 🌟
Content and Users 🎵
Users can upload, view, rate, share, and comment on videos, with content spanning video clips, music videos, live streams, and more.
While most content is uploaded by individuals, media corporations like CBS and the BBC also contribute. Unregistered users can watch videos, while registered users enjoy additional privileges such as uploading unlimited videos and adding comments.
Monetization and Impact 🤑
YouTube and creators earn revenue through Google AdSense, with most videos free to view. Premium channels and subscription services like YouTube Music and YouTube Premium offer ad-free streaming.
As of February 2017, over 400 hours of content were uploaded to YouTube every minute, with the site ranking as the second-most popular globally. By May 2019, this figure exceeded 500 hours per minute. 📈
List of ours generators⚡
Random YouTube Videos Generator
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