Thys Wind, Endurance athlete and Director of Events at Endurance Magazine, talks about pushing limits and how attitude is vital to improving performance.
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We weren't started in some corporate office, but in the back room of a Wasatch Mountain running store. Our founders, —elite athletes and running store managers, —wanted a shoe that let you run the way you were born to. They noticed that the design of most running shoes was hurting runners more than helping them. Elevated heels promote high-impact landing and narrow toe boxes squeeze the toes out of their natural position.