How can you create conference bags and swag people won’t throw away?
This video is brought to you by EventMB, in partnership with eventbaxx, digital swag bags for every event. (
http://bit.ly/2cdHfUs)
Goodie bags are important but how can we make them effective, desirable and memorable and fill it with things our guests will keep, so your time and budget won’t be wasted?
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This video is brought to you by EventMB, in partnership with eventbaxx, digital swag bags for every event
Let’s talk about creating conference bags and swag people won’t throw away.
Come on, admit it. You have at least a dozen goody bags stuffed in the back of your closet.
An event swag bag is one of those traditions event planners can’t seem to leave behind. A stylish, useful conference bag can make a strong first impression. Who doesn’t want cool stuff? So sharpen up before your next event. Do not underestimate the event marketing power of the bag.
The conference bag is the first gift you give an attendee.
They Should be Personal
When you give attendees their bags, you are saying that you appreciate their attendance and this event is going to be something special. Don’t let them down.
The key to improving your bags is to make them part of your strategy and communication plan.
Start With A Smart Bag
There are thousands of options at different prices. Put yourself in the shoes of your attendee and think:
What would they want?
Would they like what you are picking?
Think style first and marketing second. Go for attractive colors, interesting fabrics and a stylish look. The design is your strongest weapon.
Bigger isn’t better. Remember, attendees have to carry it around.
Make it Last
Don’t put a date on it! That makes the bag outdated the moment the event’s over.
Have several designs. Offer attendees a choice of bag.
Uniqueness works.
Have the bag designed by an artist. This makes it unique, distinctive and personal - try Etsy.
Give Value, Not Junk
A great-looking conference bag is just half the communication strategy. Part 2 is filling it with great stuff that’s meaningful, functional and relevant. Share your conference bag strategy with sponsors and trade show exhibitors to get them involved.
Go Digital
One of the biggest trends of the year is to use virtual goody bags. These are very inexpensive solutions that collect on a USB stick (or even better - online) special offers and coupons from sponsors or exhibitors.
Sustainability is a big issue with goody bags. Attendees constantly throw away sponsor content and taking action in waste reduction is a positive mantra.
Use Conference Bags as an Incentive
Create a special swag-bag version that includes high-end items like gift cards, tickets to shows or sporting events. Offer these exclusive conference bags to the first 100 people who register. You are building the perception that your conference bags are valuable before the event AND encouraging early registration.
Make the conference bag and the items you fill it with too good to throw away. Maximize the meaning and potential of your next bag. Make it part of your overall communication strategy to support and enhance your event message.
Thanks for tuning in to this video, brought to you by EventMB in partnership with eventbaxx, digital swag bags for every event (
http://bit.ly/2cdHfUs).
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