Duncan Wardle believes everyone is creative but that it's getting harder to convince people of that. On the TEDxAUK stage, he talks about the importance of creativity and why it will be the one core human element to compete in a world that is becoming automated faster than we can think.
Duncan Wardle is the former Head of Innovation & Creativity at Disney and founder of iD8 & innov8, a Design Thinking consultancy helping companies embed a culture of innovation and creativity throughout their organizations. Prior to launching the startup, Duncan worked for the world’s most creative company, the Walt Disney Company, for 30 years, during which time he served in various executive roles such as Vice President, Innovation & Creativity, Vice President, Global Public Relations, and Vice President, International Marketing & Sales. His work took him from London, to Paris, to Los Angeles, Hong Kong, Mumbai, and Shanghai. In 2008, he was honored with the “Outstanding American Citizen Award" at the White House and in 2014 he was awarded an Honorary Doctorate from Edinburgh University. He also holds the Duke Edinburgh Award, presented by Her Majesty the Queen. Duncan Wardle is the founder of iD8 & innov8, a Design Thinking consultancy helping companies embed a culture of innovation and creativity throughout their organizations. Prior to launching the start-up, Duncan worked for the world’s most creative company, the Walt Disney Company, for 30 years, during which time he served in various executive roles such as Vice President, Innovation & Creativity, Vice President, Global Public Relations, and Vice President, International Marketing & Sales. His work took him from London, to Paris, to Los Angeles, Hong Kong, Mumbai, and Shanghai. In 2008, he was honored with the “Outstanding American Citizen Award" at the White House, and in 2014 he was awarded an Honorary Doctorate from Edinburgh University. He also holds the Duke Edinburgh Award, presented by Her Majesty the Queen. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
https://www.ted.com/tedxAbout the Site 🌐
This site provides links to random videos hosted at YouTube, with the emphasis on random. 🎥
Origins of the Idea 🌱
The original idea for this site stemmed from the need to benchmark the popularity of a video against the general population of YouTube videos. 🧠
Challenges Faced 🤔
Obtaining a large sample of videos was crucial for accurate ranking, but YouTube lacks a direct method to gather random video IDs.
Even searching for random strings on YouTube doesn't yield truly random results, complicating the process further. 🔍
Creating Truly Random Links 🛠️
The YouTube API offers additional functions enabling the discovery of more random videos. Through inventive techniques and a touch of space-time manipulation, we've achieved a process yielding nearly 100% random links to YouTube videos.
About YouTube 📺
YouTube, an American video-sharing website based in San Bruno, California, offers a diverse range of user-generated and corporate media content. 🌟
Content and Users 🎵
Users can upload, view, rate, share, and comment on videos, with content spanning video clips, music videos, live streams, and more.
While most content is uploaded by individuals, media corporations like CBS and the BBC also contribute. Unregistered users can watch videos, while registered users enjoy additional privileges such as uploading unlimited videos and adding comments.
Monetization and Impact 🤑
YouTube and creators earn revenue through Google AdSense, with most videos free to view. Premium channels and subscription services like YouTube Music and YouTube Premium offer ad-free streaming.
As of February 2017, over 400 hours of content were uploaded to YouTube every minute, with the site ranking as the second-most popular globally. By May 2019, this figure exceeded 500 hours per minute. 📈
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