#QOTD: Let me know what the next 3-5 years look like for your business. What do you have planned? What are you looking to accomplish?
#Timestamps:
0:00 Intro
01:05 - Can anyone create good micro-content? How can you make sure your team consistently creates good content?
04:19 - What are your thoughts on podcasters and YouTubers building a business model around donations?
06:43 - What's up with virtual reality?
09:18 - I know you hate talking about ROI but how do you show someone there is a true return on your efforts on social media?
13:28 - What do you feel is a bigger obstacle question to success a lack of time or a lack of capital?
#LINKS
https://itunes.apple.com/us/podcast/the-askgaryvee-show/id928159684?mt=2https://twitter.com/hunterwalkhttp://bit.ly/jjjrhamazonhttps://www.teepublic.com/t-shirt/85243-reverse-engineerMicro-Content is the idea of making content specific to the context of a platform. It's the idea of utilizing videos and pictures, quotes, and written words that work specifically for the multitude of platforms that exist (Facebook, Instagram, Twitter, Vine, Pinterest, Snapchat, etc) -- which if I might add, was the context behind my latest book, Jab, Jab, Jab, Right Hook ;)
So, how do you make good micro-content? First of all, content is subjective. It depends on the viewer and why they're in particular place at a particular point in time. I understand that a 40 year old woman will have a different mindset when she's on Pinterest vs. Facebook. Does she have intent to shop (Pinterest) or is she just catching up with her world (Facebook)? That's how you need to focus on your story-telling strategy. You need to be mindful of the psychology behind the user's intent and the nuances of the platform.
When creating micro-content, or content in general, you also need to respect the user and their tendencies. Of course you want to sell your products, but you need to portray them in way that's more compelling to the viewer. You need to shape it their interests and lifestyle. There are plenty of targeting strategies out there, and there's no one way to execute. The only things you can hone in on while forming your strategy are:
1. Respecting the audience
2. Respecting the platform
3. Making your agenda fall third to #1 & #2
--
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at
http://garyvaynerchuk.comJab, Jab, Jab, Right Hook is now available on Amazon!
http://bit.ly/jjjrhamazonAbout the Site π
This site provides links to random videos hosted at YouTube, with the emphasis on random. π₯
Origins of the Idea π±
The original idea for this site stemmed from the need to benchmark the popularity of a video against the general population of YouTube videos. π§
Challenges Faced π€
Obtaining a large sample of videos was crucial for accurate ranking, but YouTube lacks a direct method to gather random video IDs.
Even searching for random strings on YouTube doesn't yield truly random results, complicating the process further. π
Creating Truly Random Links π οΈ
The YouTube API offers additional functions enabling the discovery of more random videos. Through inventive techniques and a touch of space-time manipulation, we've achieved a process yielding nearly 100% random links to YouTube videos.
About YouTube πΊ
YouTube, an American video-sharing website based in San Bruno, California, offers a diverse range of user-generated and corporate media content. π
Content and Users π΅
Users can upload, view, rate, share, and comment on videos, with content spanning video clips, music videos, live streams, and more.
While most content is uploaded by individuals, media corporations like CBS and the BBC also contribute. Unregistered users can watch videos, while registered users enjoy additional privileges such as uploading unlimited videos and adding comments.
Monetization and Impact π€
YouTube and creators earn revenue through Google AdSense, with most videos free to view. Premium channels and subscription services like YouTube Music and YouTube Premium offer ad-free streaming.
As of February 2017, over 400 hours of content were uploaded to YouTube every minute, with the site ranking as the second-most popular globally. By May 2019, this figure exceeded 500 hours per minute. π
List of ours generatorsβ‘
Random YouTube Videos Generator
Random Film and Animation Video Generator
Random Autos and Vehicles Video Generator
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Random Pets and Animals Video Generator
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